Key Points
- Danish homeware and lifestyle brand Søstrene Grene will open a 5,588 sq ft store at Angel Central in Islington.
- The new store will be located on the scheme’s upper (first) floor, the first retailer to open exclusively on this level.
- Søstrene Grene will offer kitchenware, small furniture, seasonal decorations, gifts, and craft supplies.
- The addition expands the existing lifestyle retail offer at Angel Central, alongside brands like Oliver Bonas, Flying Tiger, and MUJI.
- Angel Central’s ground floor reached full occupancy earlier this year.
- The retailer will join other multi-floor stores like UNIQLO and H&M, as well as food and beverage outlets including Wagamama and the new Bababoom.
- Simon Prince, asset manager at CBRE Investment Management, stated Søstrene Grene fits seamlessly into Angel Central, enhancing visitor experience and retail diversity.
What is Søstrene Grene and where will its new store be located?
Søstrene Grene, a Danish homeware and lifestyle brand, is set to make its debut in Islington by opening a new 5,588 square foot store at Angel Central shopping centre. The store will be situated on the scheme’s first floor, marking the brand as the first retailer to open exclusively on this upper level since the ground floor became fully occupied earlier in the year. This new outlet will provide shoppers with a wide range of products including kitchenware, small furniture, seasonal decorations, gifts, and craft supplies.
- Key Points
- What is Søstrene Grene and where will its new store be located?
- How does Søstrene Grene fit into the existing retail environment at Angel Central?
- What other tenants and brands are present at Angel Central?
- What did the asset manager say about Søstrene Grene’s impact on Angel Central?
- Why is the location of Søstrene Grene’s store unique within Angel Central?
- What products will Søstrene Grene offer customers in the new store?
- When is Søstrene Grene expected to open its Angel Central store?
How does Søstrene Grene fit into the existing retail environment at Angel Central?
As reported by CBRE Investment Management via Simon Prince, asset manager, Søstrene Grene is expected to
“be a strong addition to Angel Central, fitting seamlessly into our retail lineup.”
The brand’s presence complements the existing lifestyle retail tenants such as Oliver Bonas, Flying Tiger, and MUJI, enhancing the centre’s diverse shopping experience for visitors. Prince highlighted that the dedicated first-floor location for Søstrene Grene will provide customers with “more opportunities to dwell and shop,” boosting the overall visitor experience in conjunction with the centre’s strong food and beverage offerings.
What other tenants and brands are present at Angel Central?
Angel Central already features a vibrant retail mix including well-known lifestyle brands like Oliver Bonas, Flying Tiger, and MUJI. The new Søstrene Grene store joins established multi-floor retailers like UNIQLO and H&M, which similarly occupy two floors within the scheme. The shopping centre also hosts several food and beverage brands such as Wagamama and Bababoom, the latter recently opening, further diversifying the customer experience at the location.
What did the asset manager say about Søstrene Grene’s impact on Angel Central?
Simon Prince, asset manager at CBRE Investment Management, expressed optimism about the arrival of Søstrene Grene. He said:
“Søstrene Grene will be a strong addition to Angel Central, fitting seamlessly into our retail lineup. Its dedicated position on the first floor will create even more opportunities for customers to dwell and shop, enhancing the visitor experience throughout the centre alongside a great F&B offer. It is a destination brand that brings with it its own varied customer base, and aligns with our commitment to delivering the best possible shopping proposition. We look forward to seeing them open in the new year.”
This statement underscores the expectation that Søstrene Grene will contribute positively to the retail ecosystem of Angel Central by introducing a unique shopping draw and integrating well with the existing tenant mix.
Why is the location of Søstrene Grene’s store unique within Angel Central?
The new Søstrene Grene store will be the first to open exclusively on Angel Central’s first floor. This is significant because the ground floor of the scheme reached full occupancy earlier in the year, indicating strong demand and activity at the centre’s entrance level. By situating the store upstairs, the centre diversifies footfall across both levels and encourages shoppers to explore beyond the ground floor, supporting a more balanced distribution of visitors and potentially increasing dwell time.
What products will Søstrene Grene offer customers in the new store?
Søstrene Grene will provide a varied product mix focused on home and lifestyle categories. Shoppers can expect to find kitchenware, small furniture items, seasonal decorations, gifts, and craft supplies. This selection fits within the brand’s well-known aesthetic, offering customers affordable, stylish items to enhance their living spaces.
When is Søstrene Grene expected to open its Angel Central store?
According to Simon Prince of CBRE Investment Management, the Søstrene Grene store is anticipated to open in the new year, indicating a launch in early 2026. This timing aligns with retail cycles and the post-holiday season when retailers often introduce new offerings to consumers.
