£30m Avenue Road Masterpiece with Cottage Lists via DDRE Global

Key Points

• A luxurious mansion on Avenue Road in North London, described as a ‘masterpiece’, has been listed for sale at £30 million by DDRE Global.
• The property is one of the largest super-prime instructions of the year so far, highlighting its significance in the high-end real estate market.
• It features a separate cottage, expansive living spaces, and premium amenities typical of ultra-luxury homes in prime London locations.
• Avenue Road, located in Swiss Cottage, is renowned for its billionaire residents and trophy properties, often attracting international buyers.
• The listing is exclusive to DDRE Global, a specialist in super-prime real estate, underscoring the property’s elite status.
• Interior highlights include multiple bedrooms, grand reception rooms, a swimming pool, cinema room, and meticulously landscaped gardens.
• The mansion’s design blends modern opulence with classic British architecture, positioned as a rare opportunity in a sought-after postcode.
• Market context: Super-prime properties in North London continue to draw wealthy investors despite economic fluctuations.
• No specific sale deadline or buyer profiles have been disclosed, but interest is expected from global high-net-worth individuals.

North London, Avenue Road (North London News ) – February 3, 2026 – A stunning ‘masterpiece’ mansion complete with a separate cottage on the prestigious Avenue Road in Swiss Cottage has hit the market with a guide price of £30 million, listed exclusively by DDRE Global. This super-prime property stands out as one of the biggest instructions of the year so far, drawing immediate attention from the luxury real estate sector. Spanning vast grounds in one of London’s most exclusive enclaves, the residence boasts unparalleled features that cater to the ultra-wealthy.​

What Makes This Avenue Road Mansion a ‘Masterpiece’?

The property’s designation as a ‘masterpiece’ stems from its architectural grandeur and meticulous craftsmanship, as highlighted in the exclusive listing by DDRE Global. According to the agency’s promotional materials, the mansion redefines luxury living with its harmonious blend of contemporary design and timeless elegance. Key elements include soaring ceilings, bespoke finishes, and state-of-the-art smart home technology integrated throughout.​

As noted in DDRE Global’s listing description, the main house offers over 20,000 square feet of internal space across multiple floors, featuring seven lavish bedroom suites, each with en-suite bathrooms and dressing rooms. The separate cottage provides additional privacy, ideal for staff quarters, guest accommodation, or a self-contained annexe, complete with its own living areas and kitchenette. Landscaped gardens envelop the estate, incorporating manicured lawns, water features, and outdoor entertaining spaces.​

Why Is This One of the Biggest Super-Prime Instructions of 2026?

DDRE Global has positioned this Avenue Road listing as a flagship opportunity in the super-prime market, where properties exceed £10 million and target billionaire buyers. “This is one of the most significant instructions we’ve received this year, reflecting the enduring appeal of Avenue Road,” stated a DDRE Global spokesperson in the exclusive announcement.

The agency’s expertise in handling such high-calibre sales lends credibility to the claim, with past transactions in the area including sales to international oligarchs and tech moguls.​

Super-prime activity in North London remains robust, even amid global economic pressures. Comparable properties on Avenue Road have transacted at premiums, with recent deals surpassing £25 million. The £30 million guide price positions this mansion competitively, factoring in its size, location, and unique cottage feature, which adds versatility for multi-generational living or rental income potential.

How Does the Property’s Layout Cater to Luxury Buyers?

The interior layout prioritises flow and opulence. Entering through a grand porte-cochère, buyers access a sweeping reception hall leading to dual drawing rooms, a formal dining room seating 20, and a chef’s kitchen with professional-grade appliances. Leisure facilities include a 20-metre indoor swimming pool, spa area with sauna and steam room, private cinema, and wine cellar stocked for connoisseurs.​

Upstairs, the principal suite occupies an entire wing, featuring a private terrace, walk-in wardrobes, and a marble-clad bathroom. Six further bedroom suites ensure ample space for family and guests. The separate cottage, set discreetly within the grounds, mirrors the main house’s quality with two bedrooms, a reception room, and utility spaces.

Who Is Handling the Exclusive Listing?

DDRE Global, a boutique firm specialising in ultra-luxury real estate, has secured the sole mandate for this sale. Known for discreetly marketing to high-net-worth individuals (HNWIs) worldwide, the agency employs a targeted approach to match properties with qualified buyers.

“Our client seeks a seamless transition for this exceptional family home,”

the DDRE Global team noted in their release, emphasising privacy throughout the process.​

The firm’s track record includes brokering multi-million-pound deals in prime central London postcodes, often off-market. By limiting exposure, DDRE Global protects the seller’s interests while maximising interest from serious purchasers, such as those from the Middle East, Asia, and the US.

Where Exactly Is Avenue Road and Why Is It Prestigious?

Avenue Road stretches through Swiss Cottage in the London Borough of Camden, forming part of the ‘Billionaires’ Row’ network alongside streets like The Bishops Avenue. Its proximity to Regent’s Park (mere minutes away) offers green space and privacy, while excellent transport links via Swiss Cottage Underground station connect to the West End and City in under 15 minutes.

The area attracts embassies, celebrities, and financiers due to its security, low crime rates, and world-class schools like South Hampstead High School. Property values here have appreciated steadily, with averages exceeding £5,000 per square foot. As reported by local estate agents, Avenue Road’s gated mansions and period villas create an enclave of exclusivity unmatched in North London.​

What Amenities Surround the Property?

Residents enjoy proximity to fine dining at Odette’s and The Ivy Café, boutique shopping on Hampstead High Street, and cultural venues like the Roundhouse. Wellington Hospital provides private medical care nearby, and air links via Heathrow (25 minutes by car) appeal to jet-set owners.

What Are the Standout Exterior and Garden Features?

The mansion’s exterior combines Portland stone facades with modern steel-framed windows, creating a striking silhouette. Gated entry ensures security, with CCTV and 24-hour monitoring. The one-acre plot features Italianate gardens designed by a leading landscape architect, including rose parterres, fountains, and a tennis court.​

The separate cottage nestles at the garden’s edge, offering independent access and parking. Outdoor lighting and heating extend usability year-round, perfect for al fresco summer parties or winter gatherings.

How Does This Fit into North London’s Luxury Market Trends?

North London’s super-prime sector thrives on scarcity, with few new developments matching established mansions like this. Post-pandemic, demand surged from families seeking space, driving prices up 10-15% annually.

“Avenue Road remains a safe haven for capital preservation,”

observed a market analyst from Knight Frank, noting similar trophy assets under offer within weeks.​

Buyers favour properties with income potential, such as the cottage here, amid rising rental yields. Economic factors like stamp duty thresholds (£1.5 million for standard rates) influence timing, but HNWIs often mitigate via offshore structures.

What Is the Potential for Development or Customisation?

Planning permissions allow for expansions, subject to Camden Council approval. The plot’s size supports additions like a gym or orangery. DDRE Global indicates the seller welcomes viewings from approved parties, with interiors styled by Windsor Smith for immediate occupancy or personalisation.

Why Now for This £30 Million Listing?

Timing aligns with seasonal upticks in luxury sales, as buyers reposition ahead of spring. Global liquidity from tech and energy sectors fuels appetite, with Russian and Chinese buyers active despite sanctions via compliant channels. The property’s ‘masterpiece’ status, per DDRE Global, positions it for a swift sale, potentially breaking records for Avenue Road.

What Do Images Reveal About the Property?

Exclusive pictures showcase the mansion’s interiors: crystal chandeliers illuminate double-height salons, while infinity pool edges blur into gardens. Marble staircases sweep to galleried landings, and the cottage’s cosy fireplaces contrast the main house’s scale. These visuals, released by DDRE Global, emphasise light-filled spaces and art-ready walls.​

For viewings or further details, interested parties must register with DDRE Global. This rare gem underscores North London’s enduring allure in the global property arena.