Key Points
- Danish lifestyle brand Søstrene Grene is launching its first North London store at Angel Central shopping centre in Islington on Friday, February 6, 2026.
- The new outlet will offer Scandinavian-inspired homeware, furniture, lifestyle products, and craft supplies through a curated, affordable retail experience.
- This marks the brand’s 68th UK store and its first opening in 2026.
- Mikkel Grene, group CEO and co-owner, highlighted the store’s role in bringing Scandinavian charm to North London.
- Norma Jacob, UK partner, expressed enthusiasm for introducing the brand’s creativity to the area.
- Richard Power, fellow UK partner, described the opening as a significant step in UK growth and the debut in North London.
- Launch incentives include vouchers for a woollen throw and a tote bag filled with branded products for the first 100 customers.
- Shoppers will enjoy a live classical music performance during the event.
- The brand already operates stores on Argyll Street and Tottenham Court Road in central London.
- Angel Central management welcomes the arrival, expecting it to enhance the centre’s appeal and attract more customers.
Islington, Søstrene Grene (North London News) January 24, 2026 – A new Søstrene Grene store offering Scandinavian-inspired designs will open at Angel Central shopping centre on Friday, February 6, marking the Danish lifestyle brand’s first venture in North London and its 68th outlet across the UK.
The eagerly anticipated launch promises an affordable retail experience featuring homeware, furniture, lifestyle products, and craft supplies, aimed at sparking creativity in the heart of Islington. As the brand’s inaugural store opening in 2026, it builds on existing central London sites at Argyll Street and Tottenham Court Road. Early visitors will receive special rewards, including vouchers for a woollen throw and branded tote bags for the first 100 customers, alongside live classical music.
What is Søstrene Grene Bringing to Islington?
Søstrene Grene specialises in Scandinavian-inspired products that blend charm, creativity, and affordability. The new Angel Central branch will curate these items to create a welcoming space amid everyday bustle.
As reported in the original coverage from London Now, the store aims to deliver “unmistakable Scandinavian charm” to North London. Mikkel Grene, group CEO and co-owner of Søstrene Grene, said:
“We are delighted to continue our London expansion, with our new Islington store. The store will bring Søstrene Grene’s unmistakable Scandinavian charm to the North of the iconic city of London, becoming a warm, welcoming space that sparks creativity, inspiration.”
Norma Jacob, UK partner of Søstrene Grene, added:
“We’re very enthusiastic about opening our new Søstrene Grene store in Islington’s Angel Central. This exciting location allows us to bring our distinctive blend of Scandinavian charm and creativity to North London. We look forward to welcoming customers into a calm, inspiring space where they can discover a moment of serenity amid the everyday.”
The product range includes homeware essentials, stylish furniture, lifestyle accessories, and craft supplies, all designed with a signature Nordic aesthetic that emphasises simplicity and joy.
Why is This Opening Significant for the Brand’s UK Expansion?
This Islington store represents a key milestone as Søstrene Grene’s 68th UK location and the first to launch in 2026. It extends the brand’s footprint from central London to the North, responding to growing demand.
Richard Power, fellow UK partner, stated:
“This Islington opening represents a significant step in our UK growth. As our first UK store of 2026 and our debut in North London, it builds on the strong response to recent launches and allows us to bring Søstrene Grene’s distinctive, design-led concept to Angel Central.”
The brand’s existing stores on Argyll Street and Tottenham Court Road have established a loyal following in central London, paving the way for this northern expansion. By choosing Angel Central, a bustling hub in Islington, Søstrene Grene targets shoppers seeking unique, budget-friendly Scandinavian style.
Management at Angel Central has voiced strong support for the addition. They believe the store will enhance the centre’s appeal and draw a broader customer base, complementing existing retailers with its fresh, inspirational vibe.
What Special Features Mark the Grand Opening?
The February 6 launch event includes enticing perks to celebrate the occasion. The first 100 customers will receive a voucher redeemable for a woollen throw, plus a tote bag stocked with branded products.
Shoppers can also enjoy a live classical music performance while browsing the newest collections. These touches align with the brand’s ethos of creating serene, inspiring environments.
As detailed in the London Now report, these incentives aim to create buzz and foster early loyalty among North London residents. The combination of free gifts and ambient music underscores Søstrene Grene’s commitment to a memorable customer experience from day one.
How Does Søstrene Grene Fit into Angel Central’s Landscape?
Angel Central, located in the vibrant Islington area, benefits from this high-profile addition. The shopping centre’s management anticipates that the store will attract design enthusiasts and casual browsers alike.
The area’s mix of locals, commuters, and visitors makes it an ideal spot for Søstrene Grene’s debut in North London. Proximity to Angel station ensures easy access, potentially boosting footfall.
While specific comments from Angel Central management were not individually named in the source, their collective welcome highlights expectations of increased vibrancy and trade.
What Products Can Shoppers Expect to Find?
The Islington store will stock a wide array of Scandinavian-inspired items. Homeware ranges from cosy textiles to practical kitchenware; furniture offers compact, stylish pieces suited to urban living.
Lifestyle products include decorative accents and organisational tools, while craft supplies cater to hobbyists seeking quality materials at accessible prices. Everything is curated to evoke hygge – that Danish sense of cosiness and contentment.
Mikkel Grene’s vision of a “warm, welcoming space” permeates the assortment, ensuring the store feels like an extension of a creative Scandinavian home.
Why North London Now for Søstrene Grene?
North London’s evolving retail scene, with its blend of independent shops and major chains, provides fertile ground. Islington’s creative community and young professionals align perfectly with the brand’s demographic.
The move follows successful central London outposts, capitalising on brand recognition. Norma Jacob’s enthusiasm points to untapped potential: a “distinctive blend of Scandinavian charm and creativity” tailored for local tastes.
Richard Power emphasised growth momentum, noting the “strong response to recent launches.” This strategic placement at Angel Central positions Søstrene Grene to capture market share in a competitive area.
How Does This Reflect Broader Retail Trends?
Affordable luxury and experiential shopping are rising trends in UK retail. Søstrene Grene’s model – quality design at low prices – taps into post-pandemic desires for joy-inducing, budget-conscious purchases.
The focus on serenity amid urban life resonates in busy Islington. Live music and gifts elevate the opening beyond a standard store launch, fostering emotional connections.
As the first 2026 UK opening, it signals confidence in continued expansion despite economic pressures.
What Have Stakeholders Said About the Launch?
Stakeholder quotes provide insight into the excitement. Mikkel Grene’s delight in London expansion sets the tone, while partners Jacob and Power detail regional impact.
Angel Central’s backing rounds out positivity. No dissenting views appear in coverage, reflecting broad support.
These statements, sourced from London Now, ensure transparency and credit original reporting.
What’s Next for Søstrene Grene in the UK?
While specifics remain unannounced, the Islington debut hints at further North London or regional growth. The brand’s rapid UK rollout – now at 68 stores – suggests ambition.
Success here could inspire similar concepts elsewhere. Shoppers are advised to visit early for launch perks.
This opening not only enriches Islington’s retail offerings but also brings a slice of Danish design to local doorsteps, promising inspiration for years ahead.
