Key Points
- Jameel Motors UK, the official distributor of Farizon in the UK, has officially inaugurated its flagship site in Park Royal, north London.
- Located on the A406 North Circular near the Hangar Lane Gyratory at 301 Iveagh Avenue, North Circular Road, Park Royal, London, NW10 7GA, Farizon Park Royal serves as both a prime Farizon dealership and the national headquarters for Farizon – the commercial vehicle division of Chinese automotive giant Geely – and its UK distributor.
- The formal opening was marked by a ceremony attended by industry executives and guests, as well as senior representatives from the global head offices of Jameel Motors and Farizon Auto.
- Jameel Motors UK invested £1.3m to revamp the site into a high-tech, customer-focused environment featuring latest retail, aftersales and parts facilities.
- It is the first dealership in the UK for the international independent vehicle distributor and is a “statement of intent” as it embarks on a strategy of growth across Europe.
- The onsite sales team will focus on supporting sole traders, businesses and fleet operators as they transition to electric vans, offering tailored finance and fleet solutions, along with advice on commercial and home charging options through partnerships with ChargePoint and Hypervolt.
- Customers can receive specialist guidance on bespoke cargo-carrying solutions to ensure vans are configured to their exact operational requirements.
- A comprehensive demonstration fleet will give visitors an opportunity to explore and test drive the complete line-up for the Farizon SV ‘born electric’ eLCV, which includes nine different combinations of body configuration and battery option; customers can also access no-obligation 48-hour test drives.
- Comprehensive aftersales support includes a new workshop featuring the latest diagnostic and servicing technology, with two inspection ramps installed and capacity to add two more to meet growing demand; a fully stocked parts and accessories department will provide immediate access to key components.
- As well as its flagship dealer, the site also serves as the new head office for Farizon Auto UK, with more than 30 staff based there across sales, marketing, product and network development functions.
- Scott Fogharty, dealer principal at Farizon Park Royal, said: “Our flagship site is a significant step in establishing strong roots for the Farizon brand in the UK. It reflects our long-term commitment to providing customers with exceptional quality of service throughout their purchase and ownership journeys, all of which is supported by first-class facilities and expertise. This opening represents just the beginning of an exciting new phase for Farizon and Jameel Motors in the UK”.
- Jameel Motors UK’s Farizon Park Royal site is the sixth franchised retail site to open across the UK, adding to Heathrow Van Centre, SMV Commercials in Street, Brian Currie Van Centre in Milton Keynes, and Rygor Auto in Reading and Oxford.
- The site is the former Cazoo location in west London, now fully operational after overhaul, showcasing Farizon’s corporate identity.
- Farizon offers a BIG 4 retail package: 4-year full warranty (120,000 miles with 8 years on battery), 4-year free service plan, 4 years’ free AA roadside assistance, and 4,000 miles of free charge (£940 credit) for orders from 1st October registered by 31st December 2025.
- Future plans include launching the Farizon V7E next year, expanding SV line-up in 2027 with chassis cab, new models in 2028, and potential heavy trucks.
What is Farizon Park Royal and Why Does its North London Opening Matter?
Farizon Park Royal, situated at 301 Iveagh Avenue, North Circular Road, Park Royal, London, NW10 7GA, in north London, stands as both a prime dealership and the UK headquarters for Farizon Auto, the commercial vehicle division of Geely, distributed by Jameel Motors UK. The official inauguration ceremony drew industry executives, guests, and senior representatives from Jameel Motors and Farizon Auto’s global head offices, underscoring its strategic importance. As reported in Card Dealer Magazine, the site on London’s North Circular Road near Hangar Lane Gyratory marks Farizon as the first tenant of the former Cazoo facility, unoccupied since the online dealer’s collapse, and introduces the brand’s corporate identity for rollout across UK partners.
Scott Fogharty, Head of Business and dealer principal at Jameel Motors UK / Farizon Park Royal, commented as per Card Dealer Magazine:
“Our team has been working hard to get the site open as quickly as possible, so we have a base from which to offer test drives and to finalise sales with a rapidly growing list of prospective customers. The reaction to our launch activities over the last few months has been hugely positive, and we’re looking forward to working with customers to quickly get them on the road with their new SV electric vans”.
This north London opening, detailed by Van Fleet World, represents a “statement of intent” for European growth, with the 3,340 square metre facility now fully equipped for retail, aftersales, parts, and demonstrators after months of overhaul.
How Was the North London Site Transformed with £1.3 Million Investment?
Jameel Motors UK allocated £1.3 million to convert the Park Royal site in north London into a high-tech hub focused on customer needs, featuring advanced retail, aftersales, and parts operations. The workshop now boasts the latest diagnostic and servicing technology, two installed inspection ramps with space for two more to handle rising demand, and a fully stocked parts department for minimal downtime. As noted by Motor Trade News, this flagship in Park Royal, west/north London, consolidates Jameel Motors’ operations as Farizon’s UK distributor.
The site’s evolution from the dormant Cazoo space, as covered by Card Dealer Magazine, enables immediate operations while finalising full rollout, including a fleet of 30 registered Farizon SV vans. Jameel Motors’ official site highlights its strategic positioning on London’s North Circular Road for accessibility.
Who Benefits from Farizon Park Royal in North London?
The sales team at this north London flagship targets sole traders, businesses, and fleet operators shifting to electric vans, providing tailored finance, fleet solutions, and charging advice via partnerships with ChargePoint and Hypervolt. Specialist guidance ensures bespoke cargo configurations match exact needs. Green Fleet reports the A406 North Circular location near Hangar Lane Gyratory optimises service for these users.
Farizon Auto UK’s site emphasises the dealership as a trusted electric mobility partner, with over 30 staff in sales, marketing, product, and network development driving nationwide growth. Instagram updates from Farizon Park Royal confirm its role as Jameel Motors UK’s flagship for ‘born electric’ vans.
What Vehicles and Test Drives Are Available at the North London Dealership?
A full demonstration fleet showcases the Farizon SV eLCV lineup—nine body and battery combinations—with no-obligation 48-hour test drives for real-world trials. Van Reviewer notes the recent inauguration highlighted future expansions like the V7E launch next year.
Calum James, general manager of Farizon UK, stated at the opening per Van Reviewer:
“The V7E will be brought to market next year in this country. We are building our brand, starting with the SV, concentrating on getting that right and proving our concepts to fleet customers before widening the portfolio too quickly”.
Jasmmine Wong, CEO of Jameel Motors, added:
“It’s not just this SV van that we have right now, there will be more coming that will expand the market”.
What Aftersales Support Does North London’s Farizon Park Royal Offer?
The workshop’s advanced tech and expandable ramps, plus instant parts access, ensure swift servicing. Farizon Auto UK’s BIG 4 offer includes a 4-year/120,000-mile warranty (8 years battery), free service plan, AA assistance, and £940 charge credit for qualifying SV orders by year-end.
This supports low-downtime operations for electric fleets.
How Does This Fit Farizon’s UK Network and Future Plans?
As the sixth site, it joins Heathrow Van Centre, SMV Commercials (Street/Yeovil), Brian Currie (Milton Keynes), and Rygor Auto (Reading/Oxford). Wong noted potential for trucks, with homologation in 6-12 months:
“As a distributor we’re supposed to represent them on the full range… The conversation is ‘yes, you can’”.
The north London HQ bolsters Geely’s Farizon push into segments like chassis cabs (2027) and car-derived vans (2028). Scott Fogharty affirmed per Van Fleet World:
“This opening represents just the beginning of an exciting new phase for Farizon and Jameel Motors in the UK”.
