Key Points
- Arada London has agreed to forward sell 136 affordable homes in Camden to Clarion Housing Group.
- The homes will be let at social rents, adding to the supply of genuinely affordable housing in north London.
- The deal covers three Camden sites: 100 Avenue Road, 100 Chalk Farm Road and Jamestown Road.
- 79 of the homes are at 100 Avenue Road, where construction is already under way and completion is scheduled for summer 2028.
- 30 homes are at 100 Chalk Farm Road, alongside student accommodation and commercial space, with completion due in spring 2028.
- The final 27 homes are at Jamestown Road, where completion is expected in early 2028.
- Arada said the agreement marks a significant step forward for three of its development sites in Camden.
- Clarion said the partnership will deliver homes that are intended to remain affordable for generations to come.
Camden (North London News) July 25, 2026, has forward sold 136 affordable homes in Camden to Clarion Housing Group, in a deal that will put all of the homes into social rent. The agreement spans three separate north London sites and comes as both organisations point to the borough’s pressure on housing supply.As reported by Property Week, Arada London has agreed to sell the homes before completion, allowing Clarion to take them into its affordable housing portfolio.
The homes are spread across 100 Avenue Road, 100 Chalk Farm Road and Jamestown Road, all in Camden. The move gives the developer a route to secure delivery while giving the housing association long-term control of the units.
Where are the homes being built?
At 100 Avenue Road, Arada is delivering 79 affordable homes as part of a larger scheme of 172 one-, two- and three-bedroom apartments near Regent’s Park and Hampstead Heath. Construction is already under way at that site, with completion planned for summer 2028.
At 100 Chalk Farm Road, 30 homes are included in the transaction. That development sits within the Regent’s Park Canal Conservation Area and also includes student accommodation with 240 beds and 7,750 sq ft of ground-floor commercial space across three buildings, due in spring 2028.
The final 27 homes are at Jamestown Road, which is part of Arada London’s joint venture with 4c Hotel Group. That scheme also includes student accommodation with 179 beds and 3,000 sq ft of commercial space, with completion expected in early 2028.
What did the companies say?
Jonathan Seal, chief executive of Arada London, said the partnership with Clarion means
“three of our development sites take a significant step forward”
and will provide new housing in a borough facing an “urgent shortage of supply.” He also said Arada’s integrated model, from masterplanning and design through to construction, helps position the company as a partner that can deliver “at speed and scale.”
Richard Cook, chief development officer at Clarion, said the deal will deliver 136 new social rent homes for Camden.
He added that there is an urgent need for more genuinely affordable housing across London and that partnerships like this are important for increasing supply. Cook also said Clarion’s long-term stewardship is aimed at keeping the homes affordable for generations.
Why does this matter for Camden?
Camden has long faced intense pressure on housing availability, particularly for lower-income residents and key workers.
A forward sale to a major housing association means the homes are more likely to be delivered and retained within the affordable housing sector rather than sold on the open market.
The deal also shows how large mixed-use developments in central and north London are being used to support social rent provision alongside private and student housing.
How does this fit Arada’s wider London plans?
The Camden agreement comes shortly after Arada unveiled first-phase plans for its Thameside West regeneration project in the Royal Docks, another major London development.
That scheme has been described as a £2.5bn project and is expected to form part of a wider ambition to deliver thousands of homes in east London.
The timing suggests Arada is moving on multiple large-scale London sites at once, with affordable housing forming part of the broader delivery strategy.
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Background of the development
Arada London is the UK arm of UAE developer Arada, which has been expanding its presence in London through major residential and mixed-use schemes.
Thameside West, the company’s eastern London project, was previously reported as a large riverside regeneration site with plans for at least 5,000 homes and 35% affordable housing.
The Camden transaction therefore sits within a wider period of growth for Arada’s London pipeline, as it seeks to progress both regeneration and affordable housing delivery.
Prediction
For Camden residents seeking lower-cost housing, the deal is likely to be seen as a positive addition to the borough’s limited social rent supply.
For the wider housing market, it may encourage other developers and housing associations to use forward-sale structures to speed up delivery of affordable homes. For local communities near the three sites, the impact will depend on how smoothly construction progresses toward the planned 2028 completions.
