Key Points
- It’s Bagels will open its fourth London venue in Hampstead in August 2026.
- The new site will be at 60 Hampstead High Street.
- Founder Dan Martensen said the area lacks “elevated grab-and-go food”.
- The shop is expected to serve people heading to Hampstead Heath, school drop-offs and weekend picnics.
- It’s Bagels began as a pop-up in Camden and a delivery service before opening its first permanent site in Primrose Hill in 2023.
- The brand already operates in Primrose Hill, Notting Hill and Soho.
- The Hampstead opening continues the company’s expansion across London.
Hampstead (North London News) July 13, 2026 – New York-style bagel shop It’s Bagels is set to open its fourth London venue in Hampstead next month, with the new site planned for 60 Hampstead High Street in August 2026.
As reported by the original coverage on the expansion, founder Dan Martensen said the move is intended to give the area something it currently lacks. Martensen said there is
“not a huge amount of elevated grab-and-go food in the area, and that’s where we think we can bring something different to the neighbourhood”.
He added that the business wants to become a regular stop for local routines, saying:
“We want to be the place people stop before a walk on the Heath, before school drop-off, or before a picnic on a sunny weekend.”
What will the new venue mean for the area?
The Hampstead site will join It’s Bagels’ existing branches in Primrose Hill, Notting Hill and Soho. The company has built its reputation on New York-style bagels and has become a recognisable name in London’s breakfast and lunch scene.
The new branch is expected to serve both residents and visitors using Hampstead High Street, an area that attracts families, commuters and people heading to nearby green spaces.
Its location suggests the business is aiming for footfall from morning and daytime trade rather than evening dining.
The opening also reflects the brand’s wider growth since its first physical site launched in Primrose Hill in 2023. Before that, It’s Bagels operated as a pop-up inside Caravan Roastery in Camden and as a delivery service.
Why is It’s Bagels drawing attention?
The brand has gained attention because it moved from a small-scale operation into a multi-site London business in a relatively short time.
Its early growth came through a mix of pop-up trading, delivery and then permanent branches in well-known neighbourhoods.
Hampstead becomes the latest step in that pattern. The company’s message is straightforward: it wants to offer a quick, familiar food option that fits into local daily routines.
Background of the development
It’s Bagels was founded by Dan Martensen and first ran as a pop-up in Camden before moving into delivery and then permanent premises.
The first proper location opened in Primrose Hill in 2023, followed by further London sites in Notting Hill and Soho.
The Hampstead opening is part of the same growth strategy. The business is choosing busy, established districts where breakfast and lunch demand is likely to be strong.
Its move to 60 Hampstead High Street places it in a location that should suit people looking for food before work, school runs or weekend plans.
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Prediction
For Hampstead residents, the new branch is likely to add another breakfast and lunch option and may become a regular stop for people with busy morning routines.
For nearby food businesses, it could increase competition in the grab-and-go market, especially if It’s Bagels attracts the same demand seen at its other London sites.
For local customers, the main effect is likely to be convenience and more choice rather than a major change to the area. The opening may also boost footfall on Hampstead High Street, especially in the mornings and at weekends.
